metrics
Metrics quiz
Test your grip on metrics in UX. Read each definition and name the term; this quiz leads with the metrics entries and rounds out with a few from across the glossary. Every question comes from the live entries, so it grows as the glossary does.
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Revise the metrics terms first
The metrics entries in the glossary, in brief. Open any one for the interactive demo behind it.
- Time on task
- Time on task is how long it takes someone to complete a specific task, measured from the moment they start to the moment they're done. It's the most common efficiency metric in usability testing - and one of the easiest to misread.
- Conversion rate
- Conversion rate is the share of people who complete a goal - buy, sign up, subscribe - out of everyone who could have. It's usually quoted end to end, but it's really the product of every step's survival rate along the way.