Watch

Affordance 0:34

A 34-second explainer of Affordance, narrated over the same demo you can try yourself.

The Affordance explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Affordance demo

What this video covers

An affordance is the visual hint that tells you what you can do with something - a raised button says "press me", underlined blue text says "click me". Strong cues make actions obvious; missing or false ones leave people guessing.

Your clicks went where the visual cues pointed, not where the function actually lived. That's affordance: we act on what things look like they do.

More UX term videos

All UX term videos