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Dark patterns 0:26
A 26-second explainer of Dark patterns, narrated over the same demo you can try yourself.
Try the interactive Dark patterns demo
What this video covers
Interface tricks that nudge people into choices they didn't mean to make - for the business's benefit, not theirs.
The exit was there all along, just shrunk, greyed, and renamed to make you feel daft for wanting it. A dark pattern rarely lies outright; it just makes the choice the business wants by far the easiest one to take.
