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Anchoring 0:34
A 34-second explainer of Anchoring, narrated over the same demo you can try yourself.
Try the interactive Anchoring demo
What this video covers
Anchoring is the way the first number you see sets the frame for every judgement after it. Show a high price first and the real one feels like a bargain - not because it changed, but because you now have something to measure it against.
£39 felt like a steal next to a crossed-out £120, and merely fine on its own. The lamp never changed price. The first number did all the work - that is the anchor, quietly telling you what "cheap" means before you've decided for yourself.
