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Bait and switch 0:32
A 32-second explainer of Bait and switch, narrated over the same demo you can try yourself.
Try the interactive Bait and switch demo
What this video covers
Bait and switch is advertising one thing and delivering another - a button that promises a free download and hands you a sign-up wall instead. The bait gets the click; the switch is what actually happens.
The button said "free download" and you believed it - then the click swapped the promise for a trial sign-up you never asked for. Switch to honest and the same button simply does what it says. That gap, between what was promised and what was delivered, is the whole con.
