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Bandwagon effect 0:53
A 53-second explainer of Bandwagon effect, narrated over the same demo you can try yourself.
Try the interactive Bandwagon effect demo
What this video covers
The bandwagon effect is the pull to do, like or believe something simply because lots of other people already do. As a choice gains followers it becomes more attractive for that reason alone, so popularity feeds on itself - people climb aboard partly because the wagon is already full.
Your lean shifted once you saw which option the crowd had picked, didn't it? The option itself never changed - only the count beside it did. That's the bandwagon effect: popularity reads as evidence and as safety, so "most people choose this" quietly becomes a reason to choose it too. Just make sure the crowd you're showing is a real one.
