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Bounce rate 0:48
A 48-second explainer of Bounce rate, narrated over the same demo you can try yourself.
Try the interactive Bounce rate demo
What this video covers
Bounce rate is the share of visits where someone lands on a page and leaves without any further interaction - one page, no second click. It's easy to measure and easy to misread: a high bounce rate can mean people couldn't find what they wanted, or that they found it instantly and left satisfied. The number means nothing until you know what the page was for.
The same 80% bounce rate flips from disaster to triumph the moment you change what the page is for. On a product funnel it means people are leaving before buying; on a quick-answer article it means they got what they came for in one glance. Bounce rate without context isn't a metric, it's a Rorschach test.
