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Card sorting 0:34
A 34-second explainer of Card sorting, narrated over the same demo you can try yourself.
Try the interactive Card sorting demo
What this video covers
Card sorting is a research method where users group labelled cards into categories that feel natural to them. It shows how they mentally organise information - the raw material for an information architecture built on their logic, not yours.
You just sorted nine scattered items into a handful of groups - and the moment they clicked into place, an information architecture started to form. Do that with real users instead of guessing, and you get categories people can actually predict, because they are the ones who drew the lines.
