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Choice overload 0:39
A 39-second explainer of Choice overload, narrated over the same demo you can try yourself.
Try the interactive Choice overload demo
What this video covers
Large choice sets can slow decisions or reduce satisfaction, especially when options are complex, unfamiliar, or poorly differentiated; the effect varies by context and is typically small and inconsistent.
From the wall of twenty-four, choosing was a slog - and even after picking, the twenty-three you skipped left a nag of "what if?". From the curated six you decided quickly and felt you'd seen them all. Same jam; the only difference was how many you had to weigh. That's choice overload.
