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Colour psychology 0:27
A 27-second explainer of Colour psychology, narrated over the same demo you can try yourself.
Try the interactive Colour psychology demo
What this video covers
Colour psychology is the study of how colours influence perception, mood and behaviour. Colours carry learned and contextual associations - red with urgency or warning, green with success or go, blue with calm and trust - so the colour you choose for a button, a brand or a warning subtly shapes how people feel and what they do, often before they've read a word.
The same button felt urgent in red, reassuring in green, calm in blue - colour shifted the meaning before you read the label. That's colour psychology at work. Just keep it grounded: these associations are conventions, not laws, they vary by culture and context, and the most dependable effect is using colour consistently inside your own product - red always means danger, green always means go.
