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Commitment and consistency 0:48
A 48-second explainer of Commitment and consistency, narrated over the same demo you can try yourself.
Try the interactive Commitment and consistency demo
What this video covers
People feel a strong pull to act in line with what they've already said or done. So a small, early commitment - a tick, a tiny first step, a stated preference - makes a larger, consistent request far easier to agree to later. It's the "foot in the door": the first small yes paves the way for the bigger one.
After the tiny first yes, the bigger request felt like simply following through - of course you'd continue; you'd already started. Asked cold, the very same request was easy to wave away. Nothing about the offer changed; you'd just made a small commitment first, and consistency did the rest.
