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Conversion rate 0:34
A 34-second explainer of Conversion rate, narrated over the same demo you can try yourself.
Try the interactive Conversion rate demo
What this video covers
Conversion rate is the share of people who complete a goal - buy, sign up, subscribe - out of everyone who could have. It's usually quoted end to end, but it's really the product of every step's survival rate along the way.
Nudging one slider, you watched the final rate swing far more than the step you touched - because the steps multiply, they don't add. A funnel that keeps 80% at each of four steps doesn't keep 80%; it keeps about 41%. That compounding is why fixing the worst step usually beats polishing the best one.
