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CSAT (customer satisfaction score) 0:54
A 54-second explainer of CSAT (customer satisfaction score), narrated over the same demo you can try yourself.
Try the interactive CSAT (customer satisfaction score) demo
What this video covers
CSAT - customer satisfaction score - asks people to rate their satisfaction, usually on a short scale, right after an experience, and reports the percentage who answered positively (typically the top one or two ratings). It's a quick, intuitive read on "did that go well?" for a specific interaction - a purchase, a support chat, a feature.
Pick a rating and watch the headline number move - CSAT is just the share of people in the top boxes. That simplicity is its appeal and its trap: it's easy to read and easy to game, tells you something went well or badly but never why, and quietly omits everyone so unhappy they didn't bother to answer at all.
