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Decision fatigue 0:53

A 53-second explainer of Decision fatigue, narrated over the same demo you can try yourself.

The Decision fatigue explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Decision fatigue demo

What this video covers

Decision fatigue is the way the quality of your choices degrades the more decisions you've had to make. Each one spends a little mental energy, so by the end of a long string of choices you're more likely to pick whatever's easiest, default to "no", or give up - not because you stopped caring, but because deciding itself is tiring.

By the tenth trivial choice your patience is gone and you just want it over - that's decision fatigue, not impatience. The streamlined version makes the same outcome happen with a fraction of the decisions: smart defaults and batching carry the load, so your attention is left for the one choice that actually matters. Fewer decisions, better decisions.

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