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Decision fatigue 0:33

A 33-second explainer of Decision fatigue, narrated over the same demo you can try yourself.

The Decision fatigue explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Decision fatigue demo

What this video covers

After sustained, effortful decision-making, people may shift towards defaults, avoidance or lower-effort choices - though the effect and its mechanisms vary a lot by setting and the evidence is mixed.

By the tenth trivial choice your patience is gone and you just want it over - that's decision fatigue, not impatience. The streamlined version makes the same outcome happen with a fraction of the decisions: smart defaults and batching carry the load, so your attention is left for the one choice that actually matters. Fewer decisions, better decisions.

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