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Delighters 0:25
A 25-second explainer of Delighters, narrated over the same demo you can try yourself.
Try the interactive Delighters demo
What this video covers
Delighters are small, unexpected touches that surprise and please, making a product feel thoughtfully crafted - like a witty empty state, a satisfying animation, or a well-timed surprise. In the Kano model, they’re features nobody asks for, and their absence is rarely noticed - but their presence builds affection and warmth.
The plain version did the job; the delightful one did the job and made you smile - a small surprise that cost little and bought real warmth. That's a delighter. Just remember the order of operations: the delight only landed because the basics worked. Sprinkle these touches on a solid experience and people fall for it; sprinkle them on a broken one and they just feel mocked.
