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Design sprint 0:28
A 28-second explainer of Design sprint, narrated over the same demo you can try yourself.
Try the interactive Design sprint demo
What this video covers
A design sprint is a time-boxed process - typically five days - for answering a big product question by moving from idea to a tested prototype in a week, without building the real thing first. Developed at Google Ventures, it compresses months of debate into a focused week: map the problem, sketch solutions, decide, build a realistic prototype, and test it with real users.
Step through the week and watch a vague, high-stakes question become a tested answer in five days - map, sketch, decide, prototype, test - without building anything real. That's the design sprint: compress the months of "build it and find out" into a week of structured learning, so you de-risk the big bet before committing to it.
