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Design thinking 0:39

A 39-second explainer of Design thinking, narrated over the same demo you can try yourself.

The Design thinking explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Design thinking demo

What this video covers

Design thinking is a human-centred way to tackle messy problems: understand real people, sharply define their problem, generate lots of ideas, build rough prototypes and test them - looping back as you learn. The point is to start from the human, not the solution.

You walked the five stages and saw the arrows run backwards as often as forwards. That is the whole idea: design thinking is not a tidy production line but a loop you ride until the problem and the solution genuinely fit.

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