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Double diamond 0:39

A 39-second explainer of Double diamond, narrated over the same demo you can try yourself.

The Double diamond explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Double diamond demo

What this video covers

The double diamond model shows design as two diamonds: the first explores then defines the right problem, the second explores then delivers the right solution. Each diamond opens wide before narrowing to a point.

Stepping through the four phases, you felt the rhythm the shape is really about: open up, then narrow down - twice. The widening half is permission to explore before you commit; the narrowing half is the discipline to choose. Skip either diamond and you solve the wrong problem, or solve the right one carelessly.

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