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Drip pricing 0:33
A 33-second explainer of Drip pricing, narrated over the same demo you can try yourself.
Try the interactive Drip pricing demo
What this video covers
Drip pricing advertises a low headline price, then reveals mandatory fees one at a time as you move through checkout - a booking fee here, a service charge there - so the real total only appears at the very end, when you're least likely to leave.
The £20 you came for crept to nearly £30 as each step added a fee you couldn't opt out of. By the final screen you were too far in to start again. Switch to all-in pricing and the honest total was there from the first step. Same product, same total - the trick is purely in when you're told.
