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Empathy gap 0:58

A 58-second explainer of Empathy gap, narrated over the same demo you can try yourself.

The Empathy gap explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Empathy gap demo

What this video covers

The empathy gap is how badly we predict behaviour - our own and others' - across different emotional or physical states. Calm, we can't really feel how we'll act when stressed, rushed, hungry or angry, so a "cold" version of us consistently underestimates how much a "hot" state changes what we do.

Calm, you said you'd happily wait - but picture yourself already late and that patience evaporates, doesn't it? That's the empathy gap: your cold, unhurried self can't feel your hot, hurried one. It's why designs that test fine in a quiet room fall apart for stressed, rushed, real-world users - the team simply couldn't feel the state their users are in.

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