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Empty state 0:34
A 34-second explainer of Empty state, narrated over the same demo you can try yourself.
Try the interactive Empty state demo
What this video covers
An empty state is what a screen shows when there is nothing to show yet - no results, no items, no history. It is the most overlooked screen in the product, and often the first one a new user meets.
The bare "No results" left you at a dead end with nowhere to go. The helpful version did the same job - admitted there was nothing - but told you why and handed you the next step. Same emptiness; one abandons you, the other walks you forward.
