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Eye tracking 0:48
A 48-second explainer of Eye tracking, narrated over the same demo you can try yourself.
Try the interactive Eye tracking demo
What this video covers
Eye tracking records where people look on a screen, and for how long, producing gaze paths and heatmaps of attention. It answers a question self-report can't: not what people say they noticed, but where their eyes actually went - revealing what got seen, what got skipped, and the order it all happened in.
You guessed where people look first - and the heatmap probably surprised you. Attention floods the face and the headline and barely touches the call-to-action you cared about. That gap between where you put the important thing and where eyes actually go is exactly what eye tracking exposes - and why "but it's right there" is so often wrong.
