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Eye tracking 0:48
A 48-second explainer of Eye tracking, narrated over the same demo you can try yourself.
Try the interactive Eye tracking demo
What this video covers
Eye tracking records where gaze lands on a screen and how long, showing scan paths and heatmaps of fixations. It reveals what got looked at, what was skipped, and in what order - but gaze isn’t the same as attention, comprehension or intent, so results need interpreting alongside task behaviour and participant feedback. You can see this in action on this page.
You guessed where people look first - and the heatmap probably surprised you. Attention floods the face and the headline and barely touches the call-to-action you cared about. That gap between where you put the important thing and where eyes actually go is exactly what eye tracking exposes - and why "but it's right there" is so often wrong.
