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Fake social proof 0:30
A 30-second explainer of Fake social proof, narrated over the same demo you can try yourself.
Try the interactive Fake social proof demo
What this video covers
Fake social proof is made-up evidence that others are buying, watching, or endorsing something - like fake '37 people are viewing this right now' counters, shallow reviews, or 'just purchased' popups - designed to copy the persuasive force of real social proof when no real audience exists. It replaces the genuine signal that real social proof gives.
The "37 people viewing right now" jumped around like a slot machine - because it was never counting anyone. That's fake social proof: the reassurance of a crowd, with no crowd behind it. Once you've seen the number invent itself, the spell breaks - and so does your trust in everything else on the page.
