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Feedforward 1:00

A 60-second explainer of Feedforward, narrated over the same demo you can try yourself.

The Feedforward explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Feedforward demo

What this video covers

Feedforward is information that tells you what will happen before you act, so you can predict the result of a control without trying it. Where feedback confirms what just happened, feedforward previews what's about to - a label, a hint, a hover preview, a disabled-until-valid state - letting people act with confidence instead of guessing and hoping.

Without feedforward you had to click and hope, then deal with whatever happened. With it, you knew the outcome before committing - so you acted with confidence and avoided the wrong move entirely. That's the value of telling people what a control will do before they use it: feedback fixes mistakes after the fact, but feedforward stops them happening at all.

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