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First-click testing 0:37
A 37-second explainer of First-click testing, narrated over the same demo you can try yourself.
Try the interactive First-click testing demo
What this video covers
First-click testing asks one simple question: where do users go first to complete a task? That first click matters more than any other - get it right and the task usually follows; get it wrong and it rarely recovers.
Your first click either landed on the path or it didn't, and that one move is a strong predictor of whether the whole task succeeds. It is why a label that reads clearly from cold is worth more than any amount of help further in.
