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Five-second test vs first-click test 0:46
A 46-second explainer of Five-second test vs first-click test, narrated over the same demo you can try yourself.
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What this video covers
Two fast, low-cost tests that answer different questions. The five-second test flashes a screen briefly and asks what people remember - does it communicate? The first-click test asks where they’d click to complete a task and observes - can they find the way? Impression versus action.
The five-second test told you whether the page got its message across before anyone read a word; the first-click test told you whether people could actually start the task. Same screen, two completely different findings - which is why picking the wrong test answers a question you weren't asking.
