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Five-second test vs first-click test 0:46
A 46-second explainer of Five-second test vs first-click test, narrated over the same demo you can try yourself.
Try the interactive Five-second test vs first-click test demo
What this video covers
A five-second test checks first impression, comprehension, or recall; a first-click test measures where users begin when trying to complete a task. You can see and try these tests in action on this page.
The five-second test told you whether the page got its message across before anyone read a word; the first-click test told you whether people could actually start the task. Same screen, two completely different findings - which is why picking the wrong test answers a question you weren't asking.
