Watch
Forced continuity 0:37
A 37-second explainer of Forced continuity, narrated over the same demo you can try yourself.
Try the interactive Forced continuity demo
What this video covers
Forced continuity is a free trial that converts to a paid subscription without clear warning - the card is charged upfront, and payment triggers instantly when the trial ends. The trial was real; the trick is the silence around the charge.
In the forced version the days ticked by and then the charge simply appeared - no reminder, no choice. In the honest version a heads-up arrived before the money did, and renewing was something you decided rather than something that happened to you. The trial is identical; consent is the whole difference.
