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Forced continuity 0:37
A 37-second explainer of Forced continuity, narrated over the same demo you can try yourself.
Try the interactive Forced continuity demo
What this video covers
Forced continuity happens when a free trial automatically turns into a paid subscription. Payment info is collected upfront, and billing starts immediately after the trial ends - often without clear warning or a timely prompt. The trial is real; the trick is the lack of notice about the switch to paying.
In the forced version the days ticked by and then the charge simply appeared - no reminder, no choice. In the honest version a heads-up arrived before the money did, and renewing was something you decided rather than something that happened to you. The trial is identical; consent is the whole difference.
