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Guerrilla testing 0:53
A 53-second explainer of Guerrilla testing, narrated over the same demo you can try yourself.
Try the interactive Guerrilla testing demo
What this video covers
Guerrilla testing is quick, cheap, informal usability testing - grabbing a few willing strangers (in a café, a hallway, a high street) and watching them try your design for ten minutes each. It trades the rigour and control of a formal study for speed and almost no cost, on the bet that a handful of fresh users will still expose the biggest, most obvious problems fast.
An afternoon and five flat whites later, you'd watched five strangers all trip over the same button - a problem a six-week study would have found too, for a hundred times the cost and time. For catching the glaring stuff early, "good enough and now" beats "perfect and in two months" almost every time.
