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Habituation 0:29
A 29-second explainer of Habituation, narrated over the same demo you can try yourself.
Try the interactive Habituation demo
What this video covers
Habituation is how repeated, unchanged signals gradually stop registering. The first time something appears, you notice it; by the tenth identical time, your brain has learned it carries no new information and quietly tunes it out - which is good for ignoring noise, but bad when the thing you’ve learned to ignore is your warning.
The first banner stopped you; by the fifth identical one you were dismissing it without reading - your brain had filed it as "nothing new". That's habituation. It's exactly why over-used warnings and constant confirmations go unseen: people learn the signal is safe to ignore, so the one time it matters, it's already invisible. Change it, or save it, to win attention back.
