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Halo effect 0:54
A 54-second explainer of Halo effect, narrated over the same demo you can try yourself.
Try the interactive Halo effect demo
What this video covers
The halo effect is the way one good quality bleeds into everything else: when something looks polished, people assume it's also more trustworthy, more capable and better value, even with no evidence for any of that. A single strong impression - usually how it looks - casts a "halo" over judgements it has nothing to do with.
Both cards carry the same facts - same specs, same price - yet the polished one just feels better made, doesn't it? Nothing about the actual product changed; only the surface did. That's the halo effect: a single strong impression spilling over onto judgements it never earned, which is why presentation can quietly outvote substance.
