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HEART framework 0:54

A 54-second explainer of HEART framework, narrated over the same demo you can try yourself.

The HEART framework explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive HEART framework demo

What this video covers

HEART is Google's framework for measuring user experience across five dimensions - Happiness, Engagement, Adoption, Retention and Task success - so you capture quality of experience, not just business output. Its real engine is the "Goals-Signals-Metrics" process that turns each fuzzy dimension into a concrete number, forcing you to decide what success means before you pick what to count.

Click through the five and "good UX" stops being a vibe and becomes measurable from five angles - are people happy, engaging, adopting, sticking around, succeeding at their task? Each turns into a concrete signal and metric. That's HEART's gift: it makes a fuzzy experience into something you can actually track without collapsing it to a single misleading figure.

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