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HEART framework 0:54
A 54-second explainer of HEART framework, narrated over the same demo you can try yourself.
Try the interactive HEART framework demo
What this video covers
HEART is Google’s framework for measuring user experience across five dimensions: Happiness, Engagement, Adoption, Retention, and Task success. It focuses on experience quality, not just business output. Its core is the Goals-Signals-Metrics process: state the goal, define what user behaviour signals it, then pick the metric. This ensures you decide what success means before choosing what to count.
Click through the five and "good UX" stops being a vibe and becomes measurable from five angles - are people happy, engaging, adopting, sticking around, succeeding at their task? Each turns into a concrete signal and metric. That's HEART's gift: it makes a fuzzy experience into something you can actually track without collapsing it to a single misleading figure.
