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Inclusive design 0:28
A 28-second explainer of Inclusive design, narrated over the same demo you can try yourself.
Try the interactive Inclusive design demo
What this video covers
Inclusive design means creating for the full spectrum of human diversity - ability, language, age, culture, context - so more people can use a product, rather than designing for an imagined 'average' user and excluding those who differ. A key insight is that solving for people on the margins often delivers better outcomes for everyone (the curb-cut effect).
Designed for the "average" user, the product quietly shut out anyone who didn't fit. Designed inclusively - for the edges - it not only included them but got better for everyone, the curb-cut effect in action. That's inclusive design: human diversity as the brief, not an afterthought. Solve for one excluded group and you usually solve for many - inclusion raises quality across the board.
