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Information architecture 0:39
A 39-second explainer of Information architecture, narrated over the same demo you can try yourself.
Try the interactive Information architecture demo
What this video covers
Information architecture is how a product’s content is organised, labelled and connected so people can find things and know where they are. It’s the floor plan beneath the interface - invisible when it works, maddening when it doesn’t.
In the flat list you had to scan everything to find one item; in the organised version you went straight to the right heading and the rest fell away. Nothing changed about the content - only how it was grouped and named. That gap is information architecture earning its keep.
