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Jakob's law 0:31
A 31-second explainer of Jakob's law, narrated over the same demo you can try yourself.
Try the interactive Jakob's law demo
What this video covers
People spend most of their time on other sites, so they expect yours to work the same way. Familiar patterns are faster to use because visitors arrive already knowing them - you're borrowing every habit the rest of the web has taught them.
The same parts, the same clicks - yet the rearranged layout slowed you down, because you went looking where other sites had trained your eye. That pull towards the expected is Jakob's law: convention is a head start you get for free, and break at your peril.
