Watch
Microcopy 0:35
A 35-second explainer of Microcopy, narrated over the same demo you can try yourself.
Try the interactive Microcopy demo
What this video covers
The small words inside an interface - button labels, hints, placeholders, error messages - that quietly guide, reassure and give it a voice. Tiny by word count, decisive by impact.
Same form, same fields - but one version talks to you and the other talks at you. That difference is microcopy: the smallest text doing the most human work.
