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Negativity bias 0:56
A 56-second explainer of Negativity bias, narrated over the same demo you can try yourself.
Try the interactive Negativity bias demo
What this video covers
Negativity bias is the way bad things weigh more heavily than good ones of the same size. A single harsh review, one error or one rude moment lands harder and lingers longer than several pleasant experiences - so it takes a lot of good to outweigh a little bad.
Look how the single one-star review dragged your whole impression down, even surrounded by praise. That lopsided weight is negativity bias: bad counts for more than good. It's why one clunky error can undo a dozen nice touches - and why removing the worst moments usually lifts how a product feels more than sprinkling on extra delight.
