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North star metric 0:51
A 51-second explainer of North star metric, narrated over the same demo you can try yourself.
Try the interactive North star metric demo
What this video covers
A north star metric is the single measure a team rallies around because it best captures the core value the product delivers to users. It's not revenue and it's not a vanity count - it's the number that goes up when users genuinely get what they came for, chosen so that everyone's work points the same way and short-term wins don't come at the expense of real value.
Downloads and sign-ups looked impressive - but a download isn't value, it's a hope. The metric that actually tracks whether people get what they came for (the time they spend genuinely listening) is the one worth steering by. Pick the vanity number and you'll optimise for installs nobody uses; pick the value number and the business tends to follow.
