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Onboarding 1:05
A 65-second explainer of Onboarding, narrated over the same demo you can try yourself.
Try the interactive Onboarding demo
What this video covers
Onboarding is the first-run experience that helps a new user get from arriving to their first real success - understanding what the product does, completing a meaningful first action, and reaching the moment they feel its value. Good onboarding gets people to that "aha" quickly with as little friction and explanation as possible; poor onboarding dumps them in, or buries them in tours, and loses them.
Dumped straight in with no guidance, you didn't know where to start and nearly bailed; guided to one meaningful action and a quick win, you "got it" and wanted to continue. Same product - the difference was whether onboarding carried you to value or left you stranded. That first-success moment is the whole job: reach it fast, and the rest of the product gets a chance.