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Peak-end rule 0:31
A 31-second explainer of Peak-end rule, narrated over the same demo you can try yourself.
Try the interactive Peak-end rule demo
What this video covers
We remember an experience mostly by its most intense moment (its peak) and how it ended, rather than by the average of every step - and we tend to ignore how long it lasted.
One wait was longer than the other, yet you'd rather repeat it - because it ended well, while the short one ended sour. You didn't tally the minutes; you remembered the peak and the finish. That's the peak-end rule, with the duration and all the dull bits neglected.
