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Priming 0:56
A 56-second explainer of Priming, narrated over the same demo you can try yourself.
Try the interactive Priming demo
What this video covers
Priming is the way an earlier signal quietly shapes how you read what comes next. Once an idea, mood or word has been activated in your mind, related things become easier to notice and lean your interpretation that way - so the same message, price or product can land quite differently depending on what you saw just before it.
The offer never changed - same words, same price - but after the calm, premium intro it reads as considered and worth it, and after the cluttered, urgent one it reads as cheap or pushy. That's priming: the frame you set a moment earlier steers the judgement that follows. Context isn't neutral, so choose what you put just before the decision.
