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Privacy zuckering 0:35

A 35-second explainer of Privacy zuckering, narrated over the same demo you can try yourself.

The Privacy zuckering explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Privacy zuckering demo

What this video covers

Privacy zuckering tricks users into sharing more than they intend by defaulting settings to 'share', hiding private options behind confusing language and extra clicks. Named after a certain founder, it assumes consent without ever asking for it.

With the zuckered defaults you were sharing all five things before you'd touched a thing - because nobody changes defaults, and these were all set to "on". Flip to honest defaults and you share nothing until you choose to. Same controls, opposite starting point - and the starting point is the whole game.

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