Watch
Reciprocity 0:35
A 35-second explainer of Reciprocity, narrated over the same demo you can try yourself.
Try the interactive Reciprocity demo
What this video covers
Reciprocity is the pull to return a favour - give someone something first and they feel quietly obliged to give back. Lead with genuine value and a later ask lands softly; open with the ask and it reads as a demand.
Asked cold, the request felt like a hand out for your email; handed something useful first, the same request felt almost polite to accept. Nothing changed but the order - value, then ask, instead of ask, then maybe value. That small debt is reciprocity doing the persuading.
