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Roach motel 0:34
A 34-second explainer of Roach motel, narrated over the same demo you can try yourself.
Try the interactive Roach motel demo
What this video covers
A roach motel is a flow that’s easy to join but deliberately hard to leave - one click to subscribe, a hidden maze to cancel. The asymmetry is the trick: friction only ever runs one way.
Signing up took a single click. Cancelling took you through warnings, a guilt trip and a retention offer before it would let go - five steps to undo what one step did. Flip it to symmetric and leaving is as quick as joining. That difference, not any single screen, is the roach motel.
