Watch
Serial position effect 0:30
A 30-second explainer of Serial position effect, narrated over the same demo you can try yourself.
Try the interactive Serial position effect demo
What this video covers
When recalling a list, items at the beginning and end are remembered more easily than those in the middle. It’s not what’s on the list, but where it sits, that influences memory.
Look where your hits landed: the start and the end, with the middle a blur. That is the serial position effect, and it is why the first and last items in a menu, a nav bar, or a pitch carry the most weight.
