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Serial position effect 0:30

A 30-second explainer of Serial position effect, narrated over the same demo you can try yourself.

The Serial position effect explainer. Prefer to do it yourself? Try the interactive demo.

Try the interactive Serial position effect demo

What this video covers

When recalling a list, items at the start and end are remembered better than those in the middle. It’s not what’s on the list, but where it sits, that affects memory.

Look where your hits landed: the start and the end, with the middle a blur. That is the serial position effect, and it is why the first and last items in a menu, a nav bar, or a pitch carry the most weight.

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