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Social proof 0:29
A 29-second explainer of Social proof, narrated over the same demo you can try yourself.
Try the interactive Social proof demo
What this video covers
People look to what others do to decide what is right, especially when they are unsure. In an interface, that means showing real evidence that real people use, rate and trust the thing.
Same plan, same price - but the moment the ratings, the user count and a real name appeared, it felt safer to commit. That borrowed confidence is social proof: trust you didn't have to earn from scratch.
