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Stakeholder management 1:22
A 82-second explainer of Stakeholder management, narrated over the same demo you can try yourself.
Try the interactive Stakeholder management demo
What this video covers
Stakeholder management is the work of identifying everyone with an interest in or influence over a project - clients, executives, engineers, marketing, legal, and the users themselves - and engaging each appropriately so the work can succeed. For designers it's often the difference between good design that ships and good design that dies in a meeting, because the best solution still needs buy-in.
Plot a stakeholder by how much power and how much interest they have, and the right approach falls out: manage the powerful-and-interested closely, keep the powerful-but-disengaged satisfied, keep the interested-but-junior informed, lightly monitor the rest. That's stakeholder management - and it's why good design ships or dies. The best solution still needs the right people brought along, in their language, with evidence.
