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Sunk cost fallacy vs loss aversion 0:42
A 42-second explainer of Sunk cost fallacy vs loss aversion, narrated over the same demo you can try yourself.
Try the interactive Sunk cost fallacy vs loss aversion demo
What this video covers
Loss aversion makes losses feel heavier than gains; the sunk-cost fallacy lets past costs steer your next move, even when they’re irrecoverable.
Sorting the cases, you could feel the line between them: loss aversion weighs a loss you might still take; sunk cost clings to one you already took and cannot undo. Mix them up and you reach for the wrong fix.
