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Surveys and questionnaires 0:51
A 51-second explainer of Surveys and questionnaires, narrated over the same demo you can try yourself.
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What this video covers
Surveys and questionnaires collect structured answers from many people at once - cheap, scalable, quantifiable. Their weakness is that the data is only ever as good as the questions: a leading, loaded, double-barrelled or vague question quietly manufactures the answer, so a badly-written survey produces confident numbers that mean nothing.
Annotate the survey and almost every question lights up with a flaw: it tells you the answer it wants, asks two things at once, or smuggles in an assumption. The numbers such a survey produces would look authoritative and mean nothing. Good question-writing is most of good survey research - and most of it is invisible until you go looking.
