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Task analysis 0:27
A 27-second explainer of Task analysis, narrated over the same demo you can try yourself.
Try the interactive Task analysis demo
What this video covers
Task analysis breaks down a goal into the actual steps and sub-steps users take to achieve it - the decisions, actions, and information needed at each point. It replaces a vague sense of 'they just book a flight' with the real, often surprising sequence, revealing where effort, confusion, and errors actually occur so you design for the task as it is, not as you imagine it.
"Book a flight" sounded like one thing - until you expanded it and a dozen hidden sub-steps and decisions tumbled out, with the friction sitting exactly where you'd never have guessed. That's task analysis: it turns an airy goal into the concrete sequence people really perform, so the pain points stop being invisible.
