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Temptation bundling 0:27
A 27-second explainer of Temptation bundling, narrated over the same demo you can try yourself.
Try the interactive Temptation bundling demo
What this video covers
Temptation bundling pairs a task you’d rather avoid with a reward you genuinely want, making the combination irresistible. For example, only letting yourself watch your favourite show while on the treadmill, or saving a great podcast for the commute, turns a chore into something you look forward to.
The chore on its own you'd keep putting off; bundle it with something you actually enjoy and suddenly you're looking forward to it. That's temptation bundling: the want pulls you through the should, and the should makes the want feel earned. Pairing an avoided-but-valuable action with a genuine pleasure is one of the most humane ways to help people follow through on what they already mean to do.
